Chances are if you live in the United States or any part of the world that has television stations, you have watched a drtv commercial/advertisement.

A DRTV commercial is pretty direct and asks the viewer to “do something” in the form of a call-to-action. These advertisements range from 30 seconds to about 1 minute in length. In many cases these ads are 2 minutes in length. Usually, these are known as short form drtv, as they are short messages that range from 30 seconds to about 2 minutes.

The actual video contains a strong/direct message with a solution to the problem that is being addressed, a phone number to call or a website to log on and finish the purchase. There is a price that is a part of the actual video message/commercial and a sense of urgency is created, asking the customer to “call now”.