This is a start for a new blog that is dedicated to drtv, infomercial marketing and everything related to media buying, planning and production of direct response television commercials.

We will discuss topics that cover the following items:

1) What is DRTV
2) How to use DRTV for your brand/message
3) How to get started?
4) Who can help you with your media plan
5) Companies that use direct response television
6) Anatomy of a direct response television commercial (infomercial)