Here is a list of companies that use drtv to get thier product/service out there using the power of drtv :
a) Bose Speaker Corporation
- quiet comfort head phones
b) Video Professor (this has been on tv for several years now)
c) Geico (15 minutes could save you 15% or more “call now”)
d) One touch can opener
e) Tahiti Village
f) Billy Mays (and all the products he sells through direct response television)
A great commercial comprises of:
- a clear message
- repetition (so consumers will remember your brand)
- a great product or service that actually works
- pricing of the product should be low enough to generate tons of sales
You have probably heard of Video Professor. This company “gives away” lessons on how to use the computer for free. Video professor has been around for several years and they used to primarily sell cd’s with thier lessons on “how to use a PC” or “how to use Excel”
Well, with the advent of the Internet and websites like eBay, the company started targetting thier message to people that would want to use thier PC’s that are connected to the internet but did not know how to use websites like eBay. This opened up an entire new market for Video Professor!
Targetting consumers that already have PC’s but are not sure how to use website’s like eBay, Video Professor was able to create new content and sell CD’s (give them away) in exchange for $6.95 shipping and handling. The company did not have to create a new brand to sell this new product, they simply used the Video Professor brand (already known by consumers) and created a new product.
Millions of consumers in the United States already know Video Professor and this is due to the direct response television marketing efforts by the company. Here is a link to a host of other companies that use drtv as a marketing medium ( drtv )