Sell Gold for Cash

Sell gold or unused jewelry and see how your waste can turn to cash! It doesnt make sense to keep things you dont use but it does make sense to get money for them!

Roll-n-glow fireplace is the latest product being marketed via infomercial advertising. In the commercial, they put emphasis on the fact that this product was made by the Amish. However, that is perhaps the reason why this infomercial is receiving attention. The Amish community has long been apposed to the idea of modern technology. They have kept their reputation as a community who lives on a traditional way of living. Contrary to popular thinking the they do not have electricity, the Amish do and they produce it themselves. So this is how the workshops are able to operate.

Since the Amish have a reputation of not having modern technology, it seems foolish to purchase an appliance from people who dont understand it. Either way, the product is in fact made by Amish and it is gaining popularity because of that fact.

There are products on the market via DRTV advertising that are wonderful and useful products. The Ped Egg is one. It is a product that has been tried by many and in their opinion, works very well! There are products such as the Snuggie where regardless if more efficient over a blanket or not, has been selling to a great audience.

Then there are products that are not so useful and certainly not so valuable. One for example is the Obama coin. It is a 25 cent coin where his face has been imposed over the face of the quarter. Throughout the infomercial, they claim that the coins value will increase with time because it is a collectible. This may or not be true. It is not necessarily fact and until future notice of change in value, so, could this be a fair way to expose a product? Perhaps it is important to keep in mind, let the buyer be ware in this instance.

The question arises, which form of advertising should you choose, traditional advertising or DRTV advertising? Some products see no need to deliver additional information other than what their product is. For example, a soft drink company may find no need to give any info to promote direct response. The product is available in stores, vending machines, restaurants, bars, and thousands of other locations. Other products that aren’t sold in retail stores are subject to be perfect candidates for DRTV campaigns. The information given to consumers is completely necessary to have the product sell.

The Snuggie infomercials have been the subject of over 200 Youtube  parody videos! The Snuggie is a blanket that can be worn. It has sleeves and is long enough to cover from shoulder to toe. Essentially it is a big huge robe that is worn when sitting laying on your couch, in bed or just relaxing in a chair. The quirky product has caught the eye of many. During Obama’s inauguration, one broadcaster witnessed a spectator wearing one. Ellen DeGeneres wore one on her talk show. It has been the subject of many jokes but the person truly laughing is Scott Boilen, the man responsible for Snuggies success.

This DRTV ad has sold over 4 million products and generated $40 million in sales. All this money for a blanket! It is questionable if this success would be in the same range if not for the quirky, memorable infomercial. Some say absolutely not. The popularity of this unorthodox product is large in part because of the silly way it is promoted in the infomercial. The commercial shows someone who just cant seem to get warm by using a regular blanket. Thousands of years people have covered up with a blanket, but now the Snuggie does it better! The infomercial impact has generated laughs, but it has hugely generated revenue!

Why put a time limit for a sale on a DRTV advertising? There are many companies out there that are putting time slots on sales through direct response tv commercials. The call to action can be something such as this: ‘for the next 5 hours, eggs will be half price’. So for the viewer and the store, there will be results. The viewer responds by either visiting or not visiting the store for the sale. The store benefits by seeing the results for that period of time.

The retailer sees the results within the 5 hours and will know if their ad is being effective. So they will know if the commercial is reaching the right audience, if the audience is responding, and especially if the sales are increased by the DRTV ad. This is a new approach to push a sale through direct response.

The benefits of infomercial marketing are always expanding. People tune into infomercials for a number of reasons. They can see how a product works, see examples of how it makes life easier for an individual or their family, or the viewer simply just wants to see the host of the infomercial ramble on about the product. This could  be because the host is often a character of note; someone entertaining no matter what they are pushing in their sales pitch. Some hosts are loud and boisterous, some are silly and say foolish things that are a surprising element to a commercial. There are other hosts who have proven results, such as supermodels, that people just want to pay attention to because of their good looks. No matter what the reason is that these spokespeople are watched for, they are watched! This means your product is being branded each viewing. And what is more important than that?

This past year, the Ped Egg was noted to be one of the most successful infomercial campaigns. It is a product that is designed like an egg; one side to hold on to, the other to rub dead skin from your feet. It is a product that has been widely reviewed as being something well worth paying the 10 dollar cost. It is proven to work and not just through the testimonials on the infomercial. Word of mouth has also assisted in its sales, but reinforced when customers view the infomercial. It is safe and gental, but does the job. It is a product that enitially had great success becuase of an infomercial.

There are bad companies selling poor quality products in every industry and the infomercial industry is no different. The huge success infomercials have had for products makes them extremely tempting to con artists wanting to promote phony products. Dateline NBC aired a program where they investigated fraudulent product sold through infomercials. They decided to make and try to market their own unacceptable product…Moisturol. They had capsules of Nestle Quick bottled and claimed it reduced the signs of aging. They had the product tested and deemed safe and “ineffective”. Although the product was said to be useless, they found a company to produce and develop their commercial.

Testimonials were given by women who claimed the product worked. Even a Dr vouched for its value. But the when they received the finished commercial, they explained to everyone involved that this was a fake product. All involved noted that they were paid and were hyping it up due to the paycheck. It goes to show that you should be weary of any product sold and those that are advertised on infomercials are no exception.

Lending Tree drtv ad’s have been on television for several years now. They have changed over the years to use more animation and less people (actors). Their message is very direct:

- interest rates keep changing
- we can help you get out of your high interest loan into a low interest loan

This message resonates with consumers. The timing of their drtv ad’s are simply amazing. The amount of leads they will probably get during their campaign will be huge! Banks have lowered the interest rates to the lowest levels in decades.

The drtv agency used by Lending Tree has planned a great campaign for them. This combined with the current low interest rates will result is a very sucessful direct response television.